After we watched the provocative Axe commercial where the women are crawling on the floor like "sexy tiger-esses" trying to seduce the world. (in which they seduced every person I showed that video to...including myself and I'm a girl) I was almost questioning my sexuality...although the ad is absolutely ridiculous, the women do a great job being sexy and sensual.
Unilever undoubtedly got what they wanted; which was the attention of the public. Now, there is a huge controversey over Axe and Dove being the same company trying to portray two completely different images, and deliver two completely different messages.
It just goes to show...The company truly doesn't believe in their product, if they did...they would pick one or the other...and stick with it.
It's almost like a guilty conscience. Axe sits on one shoulder with devil ears and a pitchfork, and Dove sits on the other shoulder with angel wings. You choose one or the other! You can't have your cake and eat it too......or can you? (when money is involved....you might as well eat the whole damn thing right?)
This quote tells it all... "Unilever is in the business of selling products, not values, and that means we, the consumers,are being manipulated, no matter how socially responsible an ad seems."
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